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Read more about the article Identity of Things (IDoT): Ever-growing connectivity
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Identity of Things (IDoT): Ever-growing connectivity

  • Post author:Ben McDermott
  • Post published:March 29, 2019
  • Post category:Customer Identification/Digital Identification

A brief look at the trends in increased connectivity, the Identity of Things (IDoT) and the impact this can have on the marketing relationship with the consumer. (more…)

Continue ReadingIdentity of Things (IDoT): Ever-growing connectivity
Read more about the article ePrivacy Delays Hint at the Real Impact of GDPR for Marketers
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ePrivacy Delays Hint at the Real Impact of GDPR for Marketers

  • Post author:Ben McDermott
  • Post published:March 7, 2019
  • Post category:Data-Driven Marketing/GDPR

With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… (more…)

Continue ReadingePrivacy Delays Hint at the Real Impact of GDPR for Marketers

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