Read more about the article Persistent IDs: A Better Deal for GDPR Compliance
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Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…

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