Read more about the article Remember the ‘Right to be Forgotten’ – GDPR Series
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Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)

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Read more about the article Building a Trustful Data Environment with Customer Data
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Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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Read more about the article Persistent IDs: A Better Deal for GDPR Compliance
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Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…

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Read more about the article Finding Consent – Data Integration for post-GDPR Architecture
Finding Consent – Data Integration for post-GDPR Architecture

Finding Consent – Data Integration for post-GDPR Architecture

Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)

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Read more about the article Data Dreamers: Breaking Down Barriers in Data Integration
Data Dreamers: Breaking Down Barriers in Data Integration

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)

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