A study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… (more…)
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)
With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
(more…)
GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…
Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)
Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… (more…)
Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… (more…)
With GDPR now past its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… (more…)
Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… (more…)
Powered by Teavaro
