ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)
As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework… (more…)
In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… (more…)
Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… (more…)
A brief look at the trends in increased connectivity, the Identity of Things (IDoT) and the impact this can have on the marketing relationship with the consumer. (more…)
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… (more…)
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… (more…)
A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)
Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… (more…)
Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst (more…)
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