Read more about the article ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
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ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?

ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)

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Read more about the article Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing
Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… (more…)

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Read more about the article Negotiating the New Gatekeepers of Data Tracking after GDPR
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Negotiating the New Gatekeepers of Data Tracking after GDPR

Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… (more…)

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Read more about the article Digital Identity: Why Getting It Right Is Getting More Difficult
Digital Identity: Why Getting It Right Is Getting More Difficult

Digital Identity: Why Getting It Right Is Getting More Difficult

With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… (more…)

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Read more about the article Agencies in Transition – What Does In-Housing Mean for Digital Marketing?
Agencies in Transition - What Does In-Housing Mean for Digital Marketing?

Agencies in Transition – What Does In-Housing Mean for Digital Marketing?

A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)

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Read more about the article A Measure of Control: The Surge of Programmatic Guaranteed
A Measure of Control: The Surge of Programmatic Guaranteed

A Measure of Control: The Surge of Programmatic Guaranteed

Looking to the new trends in digital marketing and first-party data use being impacted and compelled by GDPR, we examine how programmatic guaranteed is rising to meet the demands of the post-GDPR world… (more…)

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Read more about the article Maximising Engagement with Predictive Customer Journeys – A Showcase
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Maximising Engagement with Predictive Customer Journeys – A Showcase

Exploring the omni-channel nature of the customer sales journey and how the needs of the customer have driven our continuing involvement in a TM Forum Catalyst (more…)

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