Read more about the article A Publisher Roadmap: From GDPR to ePrivacy
Mobile Marketing, A Publisher Roadmap: From GDPR to ePrivacy

A Publisher Roadmap: From GDPR to ePrivacy

In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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Read more about the article Opt In to Teavaro’s GDPR Permissions Management Solution
Opt In to Teavaro's GDPR Permissions Management Solution

Opt In to Teavaro’s GDPR Permissions Management Solution

Teavaro has rolled out a GDPR Permissions Management Solution providing compliant cross-device and cross-channel engagement for prospects and identified customers within their current marketing stacks… (more…)

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Read more about the article Follow the Data – A First-Party Strategy for Digital Marketers
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Follow the Data – A First-Party Strategy for Digital Marketers

In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… (more…)

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Read more about the article 2018: Publishers and the End of Advertising As We Know It
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2018: Publishers and the End of Advertising As We Know It

Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. (more…)

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Read more about the article GDPR for Marketers: You Shouldn’t Leave Compliance to Legal and IT
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GDPR for Marketers: You Shouldn’t Leave Compliance to Legal and IT

Matters of GDPR compliance fall under the remit of the Legal and IT departments, but with great impacts of this legislation on marketing activities, marketers need to take an active role in the compliance journey, for both advertisers and media owners… (more…)

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Read more about the article GDPR and Business Models in the Ad Industry: A View from Teavaro
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GDPR and Business Models in the Ad Industry: A View from Teavaro

The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in the ethics and intricacies of data protection and think strategically about the business models that will succeed in this post GDPR and ePrivacy regulated world. (more…)

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Read more about the article Reviewing the Privacy Shield: Data Privacy in the Age of Trump
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Reviewing the Privacy Shield: Data Privacy in the Age of Trump

Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising since the inauguration of the Trump administration. (more…)

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