In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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Teavaro has rolled out a GDPR Permissions Management Solution providing compliant cross-device and cross-channel engagement for prospects and identified customers within their current marketing stacks… (more…)
In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… (more…)
Teavaro join Mobile Marketing Magazine in announcing their founding membership on the Digital Experts Council, bringing content and insight to over 90,000 marketers monthly… (more…)
Beginning a series of posts, we sketch out four opportunities that the GDPR might open for publishers by allowing them to leverage their first-party data and the direct relationship with their users. (more…)
With GDPR taking all of the attention, digital marketers need to be aware that ePrivacy, though still not finalized, could have a greater impact on strategy and practices in across the digital marketing ecosystem… (more…)
Is 2018 the beginning of a post-advertising internet or phase of profound transformation in how the ad-supported media work? Ad-blocking, consumer trends and impending regulation are forcing new business models to emerge, but this might amount to a paradigm shift. (more…)
Matters of GDPR compliance fall under the remit of the Legal and IT departments, but with great impacts of this legislation on marketing activities, marketers need to take an active role in the compliance journey, for both advertisers and media owners… (more…)
The coming of the GDPR and ePrivacy means more than following compliance guidelines set up in a handbook. Companies need to train their staff in the ethics and intricacies of data protection and think strategically about the business models that will succeed in this post GDPR and ePrivacy regulated world. (more…)
Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising since the inauguration of the Trump administration. (more…)
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