Read more about the article First Party Data Strategy: Enable Personalisation and Customer Engagement
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First Party Data Strategy: Enable Personalisation and Customer Engagement

Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… (more…)

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Read more about the article The Current AdTech Model is End of Life! What can Brands Do ?
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The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)

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Read more about the article Interconnected Retail – Bridging the Gap between Digital and the Physical Store
Bridging the Gap between Digital and Physical

Interconnected Retail – Bridging the Gap between Digital and the Physical Store

Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process (more…)

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Read more about the article Insane? Marketing Middleware helps Brand Value!
Google, Apple, Microsoft, Coca-cola, IBM, Toyota, Samsung, GE, Macdonalds, Amazon

Insane? Marketing Middleware helps Brand Value!

Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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