Build your identity graph
We assist you in building your own identity graph
Does it make sense to build your own identity graph?
Improve your return on ad spend (ROAS)
YES, if you want to personalise your message on your own media or paid media to get better conversions
YES, if you want to optimise your media spend: having your own identity graph allows you to improve your returning on adversing spend
YES, if you want to improve attribution
Build your own first-party Identity graph
How do you build your own identity graph?
Teavaro helps you to identify your customers and prospects through 5 different identifications methods:
The device/browser combination or app on which the login happens is linked with the ID-graph through a first-party cookie. Examples are: App login, self-service portal or e-shop login. This identification method works as long as the first-party cookie on the device is not deleted or expired, even if a user returns to the webpage or app without logging in again.
A user provides an identifier like an email or telephone number in a digital form or dialogue. The device/browser combination or app on which the dialogue happens is linked to the identity graph. This method can be used, for example,
- a newsletter subscription on a website,
- any forms that request identifiers like an email address from users in exchange for downloading a white paper, using a calculator, or requesting a consultation,
- a pop-up where a user is explicitly asked to give his email in return for sending a voucher to that email or a mobile phone number to be called back.
With the click-identification method, digital identity can be transferred from one digital channel to another. The clickthrough contains an identifier used to link the device/browser combination or app on which the link is opened to the identity graph. Examples are: Click to call, click to app, click to page (web). With every click, such as from email to web or app to web, the number of identified and addressable users increase.
With the help of this method, users can be recognized across multiple websites with different domains. Once a visit to another domain is detected a multi-domain profile is created. The effect is that once a visitor is identified as a customer on one domain this identification can be used for all associated domains. A user that is still “anonymous” can be recognized as the same user across all associated domains.
When a user accesses a company’s mobile website without logging in, their IP address is used to identify them. A cookie is then placed and connected to their customer profile. This technique is commonly used by network providers or partners and cannot be avoided by the user.
Why Teavaro's Identity graph is the best option for you?
The most complete ID-Graph
Teavaro´s Identity Resolution Platform combines proven digital identification methods to build a powerful deterministic ID-Graph for you based on user consent. We do not only provide the technical platform but ensure that you create real value from your identity graph by combining thought leadership with practical implementation experience. This helps you to identify more users than with any other platform.
Your ID-graph remains accurate
An identity graph is in constant flux as people’s behaviours, interactions and even their devices change, impacting their personal identifiers and how we identify them. Teavaro´s Identity Resolution Platform provides the methods to maintain your identity graph in real-time so that its quality does not deterioriate over time but stays accurate and the number of links grow over time.
Your ID-Graph is a corporate asset
We help you to build and leverage your own 1st-Party ID-Graph so that it becomes a true corporate asset that is under your full control especially from a privacy perspective. In contast public 3rd-Party ID-Graphs are not your own and anyone in the industry can use them raising value, integrity and data privacy concerns.
Your ID-Graph is a MarTech booster
Teavaro´s Identity Resolution Platform can be easily integrated into your exisiting MarTech stack without creating the need for large migration projects. By providing resolved digital identities to your MarTech and AdTech solutions you can dramatically boost their effectiveness.
Real case of our client in the retail industry:
How identity resolution collects more than twice the number of page and product views against known customers, enabling more personalised content based on customer information
Client Situation:The client is a multi-brand multi-category company with different domains. They already had a “simple” identity resolution solution in place, by linking customer login information to the first party cookie on the website. In 30 days the client could resolve 6.9 million identities. This allowed the client to resolve 15% of the page views
Introducing our Identity Resolution Methods:When the client introduced our multi-domain identity resolution methods leveraging the login information from another website. Our customer identify 26% more clients (8.7 instead of 6.9 million identities). Even more impressive was that the number of resolved page views grows from 71 to 167 million an increase of 135% bringing the resolution of page views up from 15% to 35%.
Discover Teavaro's use cases
Your own ID-Graph is the foundation for the following use cases