Read more about the article Persistent IDs: A Better Deal for GDPR Compliance
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Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…

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Read more about the article Finding Consent – Data Integration for post-GDPR Architecture
Finding Consent – Data Integration for post-GDPR Architecture

Finding Consent – Data Integration for post-GDPR Architecture

Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)

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Read more about the article Data Dreamers: Breaking Down Barriers in Data Integration
Data Dreamers: Breaking Down Barriers in Data Integration

Data Dreamers: Breaking Down Barriers in Data Integration

Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)

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Read more about the article ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
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ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?

ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)

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Read more about the article Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing
Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

Implications of Apple’s ITP2 Safari Anti-Tracking Feature for Digital Marketing

In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… (more…)

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Read more about the article Agencies in Transition – What Does In-Housing Mean for Digital Marketing?
Agencies in Transition - What Does In-Housing Mean for Digital Marketing?

Agencies in Transition – What Does In-Housing Mean for Digital Marketing?

A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)

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