Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector… (more…)
GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…
Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)
Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)
Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… (more…)
Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… (more…)
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)
As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework… (more…)
In our new Trends feature, consultant Natalie Wood takes a look at what impact browser tracking restrictions are having in the digital marketing world… (more…)
A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)
Powered by Teavaro
