Read more about the article Remember the ‘Right to be Forgotten’ – GDPR Series
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Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)

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Read more about the article Building a Trustful Data Environment with Customer Data
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Building a Trustful Data Environment with Customer Data

With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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Read more about the article A Publisher Roadmap: From GDPR to ePrivacy
Mobile Marketing, A Publisher Roadmap: From GDPR to ePrivacy

A Publisher Roadmap: From GDPR to ePrivacy

In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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Read more about the article The Current AdTech Model is End of Life! What can Brands Do ?
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The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)

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Read more about the article GDPR Consent – Introducing the Marketing Relationship through Customer Permission
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GDPR Consent – Introducing the Marketing Relationship through Customer Permission

The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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Read more about the article Interconnected Retail – Bridging the Gap between Digital and the Physical Store
Bridging the Gap between Digital and Physical

Interconnected Retail – Bridging the Gap between Digital and the Physical Store

Despite growing ecommerce sales the vast majority of customers prefer to buy in bricks-and-mortar shops. However, digital – especially mobile – has fundamentally changed the shopping process (more…)

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