A study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… (more…)
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)
With consumer trust and understanding of customer data use confused at best, it is imperative that companies build a trustful data environment to strengthen their customer relationships…
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Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… (more…)
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)
In Teavaro’s first article for Mobile Marketing’s Digital Expert Panel, we tackle the complexities of data management, providing a view of an industry in transition, but with an opportunity to strengthen… (more…)
Concerns about the viability of the Privacy Shield, which regulates the access of American companies to data collected in the European Union, have been rising since the inauguration of the Trump administration. (more…)
As the ad-blocking war rages on, are advertisers beginning to wake up to feedback from their audience? Is this the wrong to make the industry right?… (more…)
The GDPR consent and customer permission requirements place a new focus of transparency and a new start for the marketing relationship with consumers…
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New EU data protection regulations – the GDPR – has caused turmoil in the marketing world. But does the upheaval compliance will cause hide new opportunities for data-driven marketers?…
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