Read more about the article First Party Data Strategy: Enable Personalisation and Customer Engagement
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First Party Data Strategy: Enable Personalisation and Customer Engagement

Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… (more…)

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Read more about the article Persistent IDs: A Better Deal for GDPR Compliance
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Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…

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Read more about the article Negotiating the New Gatekeepers of Data Tracking after GDPR
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Negotiating the New Gatekeepers of Data Tracking after GDPR

Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… (more…)

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Read more about the article Digital Identity: Why Getting It Right Is Getting More Difficult
Digital Identity: Why Getting It Right Is Getting More Difficult

Digital Identity: Why Getting It Right Is Getting More Difficult

With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… (more…)

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Read more about the article The Current AdTech Model is End of Life! What can Brands Do ?
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The Current AdTech Model is End of Life! What can Brands Do ?

80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)

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