Today we are looking into the challenge of creating the single customer view and how this challenge is linked to identity resolution. (more…)
Executing a first party data strategy and creating a digitally engaged customer base takes time and effort but the rewards are worth it: more loyal customers, increased customer lifetime value and a fantastic basis for digital transformation… (more…)
GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…
Teavaro considers the future of programmatic in light of the tighter restrictions and different attitudes in place over a year after GDPR… (more…)
With GDPR now past its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… (more…)
Is the third-party cookie doomed? We explore how data tracking is changing in the wake of GDPR and new innovations, and why marketers need to focus on first-party data if they want to remain relevant… (more…)
A brief look at the trends in increased connectivity, the Identity of Things (IDoT) and the impact this can have on the marketing relationship with the consumer. (more…)
With Akamai’s recent acquisition of Janrain underlining the importance of identity management and data privacy to enterprise clients, we take a look at why digital identity is this year’s hot topic… (more…)
80% of customers and prospects are online everyday but companies only reach a small fraction of them in a personalised way and neither the current adtech model nor the stretegy of walled gardens will solve this challenge for brands. (more…)
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