A study from Forrester shows that the opportunities of GDPR are no myth, and that privacy can provide significant ROI to marketers… (more…)
With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)
GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…
Google and Facebook’s proposed privacy tools may accelerate the end of third-party cookies for digital marketers, continuing recent trends… (more…)
With GDPR now past its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… (more…)
ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)
As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework… (more…)
With ePrivacy delayed in negotiations, the respite this brings supports other data showing that GDPR has hit companies harder than expected… (more…)
With the digital marketing world now a month into the post-GDPR age, Nico Pizzolato examines what has changed, what hasn’t and what still needs to if the industry is going to balance scale, efficiency and privacy. (more…)
In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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