Read more about the article Remember the ‘Right to be Forgotten’ – GDPR Series
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Remember the ‘Right to be Forgotten’ – GDPR Series

With just over 10 months left on the ticking clock that is the remaining GDPR preparation time, we move on to the ‘ right to erasure ’, more commonly know as the ‘ right to be forgotten ’. (more…)

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Read more about the article Persistent IDs: A Better Deal for GDPR Compliance
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Persistent IDs: A Better Deal for GDPR Compliance

GDPR compliance has reshaped the adtech industry in ways that nobody could forecast. Gaining permissions for existing data became a priority but the realisation that this was not always possible led to new strategies. Companies who have a direct relationship with their clients and troves of first-party data found themselves in a solid position, utilising persistent IDs as a people-based marketing strategy…

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Read more about the article ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?
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ICO Ad Tech Report: Can Digital Marketing Repent and Be Born Again?

ICO claims that the ad tech industry is violating data protection laws. What can be done so online advertising can flourish in the face of increased scrutiny? (more…)

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Read more about the article Digital Marketing: Fulfilled Predictions and a Sensible Forecast after GDPR
Digital Marketing: Fulfilled Predictions and a Sensible Forecast after GDPR

Digital Marketing: Fulfilled Predictions and a Sensible Forecast after GDPR

With the digital marketing world now a month into the post-GDPR age, Nico Pizzolato examines what has changed, what hasn’t and what still needs to if the industry is going to balance scale, efficiency and privacy. (more…)

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Read more about the article A Publisher Roadmap: From GDPR to ePrivacy
Mobile Marketing, A Publisher Roadmap: From GDPR to ePrivacy

A Publisher Roadmap: From GDPR to ePrivacy

In our second article for Mobile Marketing’s Digital Expert Panel, we look at what the future looks like for publishers, and how a publisher roadmap for navigation of the new regulatory landscape from GDPR to ePrivacy might look…
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