Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector… (more…)
Following on from last month’s article, we outline a solution that enables “Data Dreamers” to gain the true visibility into their enterprise data assets that they crave… (more…)
Ad tech firms have been selling the dream of ‘big data’ for over a decade, but how close are we really to this supposed promised land? Data integration is the key, but will we ever truly break down the siloes?… (more…)
With GDPR now past its first birthday, advertisers need to consider first party as their future, and the best way to deal with upcoming regulatory requirements… (more…)
Once dismissed as a marketing fad, CDPs are gaining momentum and a lot of converts offering hastily constructed alternatives to sate a growing market… (more…)
As IAB Europe fights against GDPR-related complaints, we discuss the organisation’s role as “road builders” who are not responsible for the use of its framework… (more…)
A look at the increasing move from outsourcing to in-housing for digital marketing departments across major brands: Why now? What are the benefits? And what can agencies do about it?… (more…)
Teavaro’s collaboration with TM Forum’s Catalyst Program explained, in part, by our COO Dirk Rohweder… (more…)
Leading brands understand that it is not just your digital strategy that matters; implementation is key to successful customer engagement. Central to that implementation is the right marketing middleware…
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Digital transformation is bringing CRM and AdTech closer together. With technology central to data-driven strategies, marketing is no longer the preserve of marketers…
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