Data Privacy Continues to Drive Growth
CONSUMER RELATIONSHIPS Split The Essentials in Brief Ben McDermott stresses that it is wrong to view data privacy simply as a cost centre; it can
Customer identification made easy with identity resolution
CONSUMER RELATIONSHIPS Split Key points summary You’re involved in online retail and know how vital it is to identify your customers across various touchpoints and
A Perfect Match: CDPs and the Insurance Sector
CONSUMER RELATIONSHIPS Split Key points summary Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro
What Will the World Look Like Without Third-Party Cookies?
CONSUMER RELATIONSHIPS Split Key points summary The term Cookieless Future does not describe a future completely without cookies, but simply the elimination of 3rd party
How to optimally increase the conversion rate in e-commerce?
CONSUMER RELATIONSHIPS Split Key points summary Well implemented Identity Resolution measures can significantly increase the conversion rate. In some cases, optimisations for the advertising budget
How to increase conversion rate? Steps to boost sales
CONSUMER RELATIONSHIPS Split Key points summary There are several approaches to optimising the conversion rate. The first thing to do is to review your shop
EN 
DE 
ES