From default home>>>>to Personalised home
Step 1.
DEFAULT HOME – LANDING PAGE
Your website should turn visitors into customers and your homepage and landing pages are the first impression they have from you. Although the needs and wants are different from one customer to another, without Identity Resolution every visitor sees the same information
Step 2.
Based on your own ID-graph you can identify the visitor as customer
Step 1.
PERSONALISED HOME – LANDING PAGE
The more personal the connection between your website and your customers, the more likely it is to convert. Transform the customer experience by offering personalised content, even when they are not logged-in, on your media, website, or app.
69%
of consumers said they’re more likely to purchase from a brand that personalises experiences*
2x
Personalisation leaders were nearly twice as likely to have exceeded revenue goals compared to brands with low personalisation capabilities*
* Deloitte Digital july 2022
Embrace-Meaningful-Personalization-to-Maximize-Growth
Your own ID-Graph is the foundation for the following use cases