Paid media optimisation in closed ecosystems
Add customer data to your paid media campaigns in walled gardens: search, social and retail media
How our clients improved effectiveness of their ad campaigns: in this focus group we have three use cases that help you to:
OPTIMISE FACEBOOK CAMPAIGNS
SUPPRESS AUDIENCE
LOOKALIKE AUDIENCE
Case 1.
OPTIMISE FACEBOOK CAMPAIGNS
Teavaro’s Identity Resolution helps you create better audiences for your paid retargeting campaigns in walled garden like Meta, Google, etc. and reduce your advertising costs
Optimised Facebook Campaign
When you identify visitors and you have access to their offline data, you can decide what is the most effective approach to engage with them.
Case 2.
Suppressed Audience
Thanks to Teavaro solution you can leave out audience that are not interesting in your marketing campaign.
Audience suppression allows you to exclude individuals from an advertising campaign based on specific campaign goals to minimise the spending and increase efficiency.
By using Teavaro´s Identity Resolution you can better identify visitors and decide if you want to exclude them from your paid retargeting campaigns based on their offline data.
We can decide to leave out audience for different reasons:
Because they are already customers in the case of campaigns that aims to get new customers
In case of bad customers: who caused problems with payments or return frequently merchandise
In case of customer reachable by owned media:
discover which users can be reached by your own media, and save costs, for example by identifying who is actively engaging with your emails or app
Case 1.
Lookalike Audience
When prospecting for new customers, Teavaro can help you identify your best customers and create lookalike audiences in walled gardens.
- Target the right individuals for your prospecting campaigns
- Use more efficiently your advertising budget
How Identity resolution can impact in your walled garden?
Reach the right user
Find the right message
Exclude individuals from paid campaigns that are not interested in your product or service
Case Study
Cross Domain Identity for Multi Brand / Multi Category
Client Situation
Our client wanted to identify customers across its various sites to create one define audience leveraging the customer identity from login on one site across other sites. Based on this foundation we suggest to the client the addition of a customer data to the behavioral retargeting campaigns on Facebook and Google.
Our Solution
Teavaro´s Identity Resolution helped increase customer match rates on Google and Facebook.
Discover Teavaro's use cases
You can see real examples from our customers and how they benefit from our solution
Onsite Personalisation
Behavioural Direct Marketing
Paid media optimisation in closed ecosystems
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