Paid media optimisation in closed ecosystems

Add customer data to your paid media campaigns in  walled gardens: search, social and retail media

How our clients improved effectiveness of their ad campaigns: in this focus group we have three use cases that help you to:


Case 1.


Teavaro’s Identity Resolution helps you create better audiences for your paid retargeting campaigns in walled garden like Meta, Google, etc. and reduce your advertising costs

Optimised Facebook Campaign

When you identify visitors and you have access to their offline data, you can decide what is the most effective approach to engage with them.

Case 2.

Suppressed Audience

Thanks to Teavaro solution you can leave out audience that are not interesting in your marketing campaign.

Audience suppression allows you to exclude individuals from an advertising campaign based on specific campaign goals to minimise the spending and increase efficiency.

By using Teavaro´s Identity Resolution you can better identify visitors and decide if you want to exclude them from your paid retargeting campaigns based on their offline data.

We can decide to leave out audience for different reasons:

Because they are already customers in the case of campaigns that aims to get new customers

In case of low propensity: bad fit for a product. Exclude customers that are not likely to buy your 
product and invest your money on those that have 
more propensity to buy

In case of bad customers: who caused problems with payments or return frequently merchandise

In case of customer reachable by owned media:
discover which users can be reached by your own media, and save costs, for example by identifying who is actively engaging with your emails or app

Case 1.

 Lookalike Audience

When prospecting for new customers, Teavaro can help you identify your best customers and create lookalike audiences in walled gardens.

  • Target the right individuals for your prospecting campaigns


  • Use more efficiently your advertising budget

How Identity resolution can impact in your walled garden?

Reach the right user

Find the right message

Exclude individuals from paid campaigns that are not interested in your product or service

Case Study

Cross Domain Identity for
Multi Brand / Multi Category

Client Situation

Our client wanted to identify customers across its various sites to create one define audience leveraging the customer identity from login on one site across other sites. Based on this foundation we suggest to the client the addition of a customer data to the behavioral retargeting campaigns on Facebook and Google.

Our Solution

Teavaro´s Identity Resolution helped increase customer match rates on Google and Facebook.

Discover Teavaro's use cases

You can see real examples from our customers and how
they benefit from our solution


Onsite Personalisation

Behavioural Direct Marketing

Paid media optimisation in closed ecosystems

Paid media optimisation in the open internet