TARGETING IN THE OPEN WEB

TARGET PROSPECTS AND CUSTOMERS IN THE OPEN INTERNET EVEN WHEN THIRD-PARTY COOKIES ARE NO LONGER AVAILABLE: PROGRAMMATIC & DISPLAY

Statista predicts that walled gardens in 2026 will take 82 % of the worldwide digital ad revenue up from 67,7 % in 2017 although users spend 67% of their time in the open internet.

Third-party cookie deprecation makes targeting on the open web more challenging.

Long-term partnership between Utiq and Teavaro to build a responsible digital marketing

Teavaro will provide long-term technology and service support in the development of Utiq’s Authentic Consent Service.

Teavaro, which previously developed and supported the validation of the original MVP* technology, will continue to work alongside Utiq’s product and engineering teams regarding ongoing operations and future innovation.

* MVP: Minimum Viable Product

Utiq is the Authentic Consent Service building a European digital marketing ecosystem based on trust and transparency, giving users simple and easy control over their data. Utiq enables brands and publishers to deliver relevant ad-funded experiences to their audiences while embracing the very toughest privacy standards through its secure and encrypted consenthub and consentpass solutions.

Utiq was launched in 2023 with equal shares held by the telecommunications providers Deutsche Telekom AG, Orange SA, Telefónica S.A. and Vodafone Group plc.

Utiq, the new European ad tech business providing an Authentic Consent Service to the digital marketing ecosystem, and Teavaro, the leading European company for marketing identity solutions, announced on the 7th of September 2023 a long-term technology and service delivery partnership agreement.

Complete press release available in Press

How does Utiq work

Utiq consentpass solution allows for the delivery of personalised experiences without requiring relevant brands and publishers to authenticate, or access user identities or their data.

These secure signals work cross-browser and cross-device, offering accurate addressability at scale , whilst embracing the very toughest privacy standards.

People-first Addressable Secure Signals = PASS

With Teavaro deploy and optimise Utiq’s Authentic Consent Service.

Utiq offers an alternative for brands and publishers

The Utiq principal alternatives:

Target audiences

in the programmatic ecosystem (header bidding, open RTB, SSP, DSP) with the following advantages:

Frequency capping
Eliminate Fraud

Deploy and optimise Authentic Consent with Teavaro

We help you to make the most of the Utiq’s Authentic Consent Service and its martechpass signal

Data onboarding
Data marketplace
Probabilistic or fingerprinting techniques
Identity Graphs
Access or use of any PII (CRM, location, etc)
Data collection or storage
Clean room capabilities
Own or sell media
Cross-industry identity resolution

Enhance your cookie consent management with our solution, leveraging the martechpass signal for people-based identification. Activate audiences seamlessly in the open web.
Utiq's martechpass is not compatible with third-party ID Graphs. It is a proprietary brand-specific ID, unlike universal IDs such as hashed email addresses.
We complement Utiq's Authentic Consent Service. Utiq explicitly does not provide data onboarding, identity graphs, PII access or usage, data collection, storage, or clean room capabilities.

Benefits: targeting in the open web with Utiq’s authentic consent service and your own Id-Graph provide major benefits

Brands and publishers have the option to move from device (client-side) to people-based consent management (server-side).

Server-side consent management provides a number of benefits:

Consent based on people rather than devices browsers can deliver an uplift in opt-in rates by 10%.
A customer-centric consent that helps fight consent fatigue, by reducing the number of times the same consent is asked, which is a priority item for the European Commission.
Consent experience becomes fully measurable and therefore actionable.
Utiq Consent can be integrated into the publishers or brands cookie consent experience ( subject to Utiq´s approval) eliminating the need for a second pop-up.

Deploying and optimising Authentic Consent Service with Teavaro, allowing publishers and brands to:

Re-identity users within 90 days even if they first-party cookie
Identify App users on the web
Duplicate that use one or multiple owned and websites
Duplicate users that use Webviews from Social Media Apps
Deduplicate users that use multiple browsers
Deduplicate users that use same SIM card in multiple devices

Audiences can be created from profiles with associated martechpass. These audiences can then be activated through Teavaro´s Utiq activator to participating DSPs in the programmatic ecosystem.

These activated audiences can be used for:

retargeting
building look alike audiences

Brands and publishers have the option to move from device (client-side) to people-based consent management (server-side).

Server-side consent management provides a number of benefits:

Consent based on people rather than devices browsers can deliver an uplift in opt-in rates by 10%.
A customer-centric consent that helps fight consent fatigue, by reducing the number of times the same consent is asked, which is a priority item for the European Commission.
Consent experience becomes fully measurable and therefore actionable.
Utiq Consent can be integrated into the publishers or brands cookie consent experience ( subject to Utiq´s approval) eliminating the need for a second pop-up.

Using the Utiq booster allows publishers ans brand to:

Re-identity users within 90 days even if they first-party cookie
Identify App users on the web
Duplicate that use one or multiple owned and websites
Duplicate users that use Webviews from Social Media Apps
Deduplicate users that use multiple browsers
Deduplicate users that use same SIM card in multiple devices

Audiences can be created from profiles with associated martechpass. These audiences can then be activated through Teavaro´s Utiq activator to participating DSPs in the programmatic ecosystem.

These activated audiences can be used for:

retargeting
building look alike audiences

Audience retargeting

Retargeting and lookalike audiences.

Network identification enables retargeting a customer that has visited your webpage in media, with higher accuracy rates than other solutions, like marketplaces or PII-solutions, because it does not require the users to identify themselves via login.