TARGETING IN WALLED GARDENS
Add customer data to your paid media campaigns in walled gardens: search, social and retail media
How our clients improved effectiveness of their ad campaigns: in Facebook, Google or other walled gardens?
CREATE LOOKALIKE AUDIENCES
OPTIMISE FACEBOOK CAMPAIGNS
Teavaro’s Identity Resolution helps you create better audiences for your paid retargeting campaigns in walled garden like Meta, Google, etc. and reduce your advertising costs
Optimised Facebook Campaign
When you identify visitors and you have access to their offline data, you can decide what is the most effective approach to engage with them.
Thanks to Teavaro solution you can leave out audience that are not interesting in your marketing campaign.
Audience suppression allows you to exclude individuals from an advertising campaign based on specific campaign goals to minimise the spending and increase efficiency.
By using Teavaro´s Identity Resolution you can better identify visitors and decide if you want to exclude them from your paid retargeting campaigns based on their offline data.
Thanks to Teavaro´s identity resolution you can exclude certain groups of individuals from receiving specific marketing messages or campaigns.
There are different reasons for suppressing audiences:
Prospecting campaigns: Sometimes, you want to run marketing campaigns specifically targeting new customers. In such cases, you may suppress your existing customer base to avoid wasting resources on individuals who are already customers.
Low propensity: It’s essential to target your marketing efforts toward individuals who are more likely to purchase your product or service. By analysing customer data and behaviour, you can identify those with a low propensity to buy and exclude them from certain campaigns. This helps allocate your marketing budget more effectively.
Bad customers: Some customers may be problematic due to issues like frequent late payments, chargebacks, or a history of returning merchandise. To mitigate financial risks and improve customer relationships, businesses may choose to suppress these customers from certain promotions or offers.
Customer Reachable by your own media: Own media includes channels that a company has direct control over, such as email lists or mobile apps. Suppressing audiences in this context involves identifying users who are actively engaged with your owned media. This allows you to save costs by targeting those who are more likely to respond positively to your messages and offers.
By segmenting and suppressing audiences based on these factors, you can tailor your marketing strategies to be more efficient, cost-effective, and customer-centric. This helps ensure that marketing efforts reach the right people with the right message at the right time, ultimately leading to better conversion rates and return on investment.
When prospecting for new customers, Teavaro can help you identify your best customers and create lookalike audiences in walled gardens.
- Target the right individuals for your prospecting campaigns
- Use your advertising budget more efficiently
Benefits of using your own ID-graph for advertising in walled gardens
Better match rates for improved targeting
Reduce media wastage by suppressing audiences
Improve prospecting by building more powerful look-alike audiences
With the help of the client´s first-party ID-Graph match rates with Meta and Google could be improved by 70% compared to using a third-party ID Graph.
Our client wanted to identify customers across its various sites to create one define audience leveraging the customer identity from login on one site across other sites. Based on this foundation we suggest to the client the addition of a customer data to the behavioral retargeting campaigns on Facebook and Google.
Teavaro´s Identity Resolution helped increase customer match rates on Google and Facebook.
Discover Teavaro's use cases
Your own ID-Graph is the foundation for the following use cases