We explain the concept of identity resolution, its benefits, and how Teavaro can help you to build and leverage your own identity graph.
By Sibilla Ponzoni
First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
A Perfect Match
Why you need identity resolution for paid media optimisation in walled gardens
In this white paper, we review the capabilities of the walled gardens to provide advertisers with accurate targeting of their customers within their ecosystems. We demonstrate how identity resolution can help unlock the benefits of these closed ecosystems and allow advertisers to utilise their first-party data for paid media optimisation.
By Ben McDermott