white paper
White papers
white paper
Google Analytics 4: Identity and Profile Management
Good profile management depends on persistence of identifier, deduplication, along with behavioural data and the ability to segment based on user-level data across devices/- browsers.
By Amal Jothiraj
white paper
Identity Resolution:
The foundation to build your post cookie MarTech architecture.
The future of marketing is rapidly changing as Third-Party Cookies are disappearing. This leads to a so called “Cookieless World,” where First-Party Data gains more and more importance.
white paper
Identifying the best solution for the cookie-less future of digital marketing in the open internet
In this white paper we shift attention away from the closed ecosystems of the walled gardens to the open internet. How identity resolution impacts digital marketing.
By Ben McDermott
white paper
We explain the concept of identity resolution, its benefits, and how Teavaro can help you to build and leverage your own identity graph.
By Sibilla Ponzoni
white paper
First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
white paper
A Perfect Match
Teavaro Consultant Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector.
white paper
Why you need identity resolution for paid media optimisation in walled gardens
In this white paper we shift attention awIn this white paper, we review the capabilities of the walled gardens to provide advertisers with accurate targeting of their customers within their ecosystems.
By Ben McDermott
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