Personalisation: customer identification across all channels
We invite our audience to listen our latest podcast about “Personalisation: Customer identification across all channels”. The marketing automation expert Dr. Jörg Reinnarth interviews Dr. Dirk Rohweder, COO and Cofounder of Teavaro, whose Customer Data Platform (CDP) promises cross-channel identity resolution. In this podcast you can listen how Dr. Dirk Rohweder explain the importance of personalization, how people and devices are identified and how behavior-based trigger campaigns can be optimised using an identity graph. You will go through the possibilities and alternatives of retail media and the cookieless’ future.
The original podcast is in German but you can choose subtitles in English or Spanish. Enjoy your listening!