People-Centric Consent
Management
Create a compliant people-centric consent experience
Building an own ID-graph gives brands and publishers the option to move from device (client-side) to people-centric consent management (server-side).
Benefits
People-based consent management provides a number of benefits:
Consent based on people rather than devices browsers can deliver an uplift of opt-in rates by 10%.
The user experience is consistent across all touchpoints and the user can change opt-in choices across devices with a single click.
A customer-centric consent helps fight consent fatigue, by reducing the number of times the same consent is asked.
Consent experience becomes fully measurable and therefore actionable.
Your 1st Party ID Graph is the foundation for the following use cases
You can see real examples from our customers and how
they benefit from our solution
Onsite
Personalisation
Behavioural Direct Marketing
Targeting in Walled Gardens
Targeting in the
Open Web
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