Blog

Learn the latest trends and news in the digital marketing industry in a world without third-party cookies and changeable environment.

Examples from the retail, telecommunication, leisure and travel, insurance and banking industry will help you to understand the importance of owning your own identity graph. We have elaborated also some examples that show you how recovering abandoned carts and engaging new audiences with personalised messages increase conversion in marketing. Your marketing spend make sense when you have solved identity.

Featured

Google's Backtrack on Depreciation of Third-Party Cookies: Why First-Party Data is Still Crucial
By Sibilla Ponzoni
27 august 2024
Adapt or Fail: What the Cookieless Future holds for Digital Marketing
By Sibilla Ponzoni
30 july 2024
Enhancing the customer experience through personalisation
By Ben Mcdermott
10 july 2024
Web Analytics: How an ID-Graph Can Power Google Analytics 4
By Dirk Rohweder
05 july 2024
Utilising an ID-Graph to enhance customer identification
By Dirk Rohweder
18 jun 2024
Why First Party data is now more relevant than ever
By Sibilla Ponzoni
10 jun 2024
How to collect customer data on your website in compliance with GDPR
By Dirk Rohweder
10 jun 2024
Tracking in the "Cookieless Future": How does it work?
By Dirk Rohweder
10 jun 2024
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AdTech
Customer Engagement
Data Privacy
Identity Resolution
Martech
Personalised Marketing: An Efficient and Secure Strategy
Martech
Efficient & Secure: Personalised Marketing with Teavaro & Utiq
By Dirk Rohweder
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09 April 2024    
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Data Privacy
How to capture customer data and use it efficiently? 
By Dirk Rohweder
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19 March 2024    
heroe blog: Increase Customer Engagement through Smart Use of Customer Profiles 
Customer Engagement
Increase Customer Engagement through Smart Use of Customer Profiles 
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10 March 2024    
The Ideal First Party Data Strategy in a “Cookieless Future“
Identity Resolution
The Ideal First Party Data Strategy in a “Cookieless Future”
By Dirk Rohweder
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07 March 2024    
Importance of first party identity resolution
Identity Resolution
Why is first party identity resolution so important?
By Dirk Rohweder
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11 January 2024    
email trigger marketing
Customer Engagement
Trigger email marketing in your customer journey
By Dirk Rohweder
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20 November 2023    
Data protection is constantly evolving
Data Privacy
Data protection is constantly evolving
By Dirk Rohweder
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02 November 2023    
building an identity graph
Identity Resolution
How to build an identity graph?
By Dirk Rohweder
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19 October 2023    
data privacy drive growth
Data Privacy
Data Privacy Continues to Drive Growth
By
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05 September 2023    
identity resolution: Activate audiences into the open internet with
Identity Resolution
Customer identification made easy with identity resolution
By Dirk Rohweder
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17 August 2023    
Customer Data Platforms in the insurance sector
Martech
A Perfect Match: CDPs and the Insurance Sector
By
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03 August 2023    
Cookieless future Teavaro third party cookies
AdTech
What Will the World Look Like Without Third-Party Cookies?
By Dirk Rohweder
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03 August 2023    
conversion in digital marketing. How to increase the conversion rate in e-commerce
Customer Engagement
How to optimally increase the conversion rate in e-commerce?
By Dirk Rohweder
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18 July 2023    
conversion in digital marketing. Steps to boost sales conversion rate
Customer Engagement
How to increase conversion rate? Steps to boost sales
By Dirk Rohweder
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10 July 2023