Step 1.
Default home – Landing page.
Your website should turn visitors into customers and your homepage and landing pages are the first impression of you they have. Although the needs and wants are different from one customer to another, without Identity Resolution every visitor sees the same information.
Step 2.
Based on your First-Party ID Graph, you can identify the visitor as customer.
Based on your First-Party ID Graph, you can identify the visitor as customer.
Step 3.
Personalised home – Landing page
Make special offers for returning / loyal customers.
The more personal the connection between your website and your customers, the more likely it is to convert. Transform the customer experience by offering personalised content, even when they are not logged-in, on your media, website, or app.
Improved User Experience.
Reduced Bounce Rates.
Increased Average Order Value.
Increased Repeat Purchase Rate.
Increased Customer Retention Rate.
69%
of consumers said they’re more likely to purchase from a brand that personalises experiences*.
2x
Personalisation leaders were nearly twice as likely to have exceeded revenue goals compared to brands with low personalisation capabilities*.
Your First-Party ID Graph is the foundation
for the following use cases.
You can see real examples from our customers and
how they benefit from our solution.
Build your First-Party
ID Graph.
Onsite
Personalisation.
Behavioural Direct Marketing.
Targeting in Walled Gardens.
Targeting in the
Open Web.
