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Web Analytics: How you can power Google Analytics 4 with your own ID Graph (GA4)
In this E-Book we will show you a step by step guide how you can get additional benefits from Google Analytics (GA4) based on your own ID Graph.
Google Analytics 4: Identity and Profile Management
Good profile management depends on persistence of identifier, deduplication, along with behavioural data and the ability to segment based on user level data across devices and or browsers.
Identity Resolution:
The foundation to build your post cookie MarTech architecture
The future of marketing is rapidly changing as third-party cookies are disappearing. This leads to a so called “Cookieless World,” where first-party data gains more and more importance.
Identifying the best solution for the cookieless future of digital marketing in the open internet
In this white paper we shift attention away from the closed ecosystems of the walled gardens to the open internet. How identity resolution impacts digital marketing.
Benefits of Identity Resolution
We explain the concept of identity resolution, its benefits, and how Teavaro can help you to build and leverage your own identity graph.
Identity Management
First-party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.
A Perfect Match
Teavaro Consultant Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector.
Why you need identity resolution for paid media optimisation in walled gardens
In this white paper we shift attention awIn this white paper, we review the capabilities of the walled gardens to provide advertisers with accurate targeting of their customers within their ecosystems.