People-Centric Consent
Management
Create a compliant people-centric consent experience.
Building an own ID Graph gives brands and publishers the option to move from device (client-side) to people-centric consent management (server-side).
Benefits of People-based consent management
Consent based on people rather than devices browsers can deliver an uplift of opt-in rates by 10%.
The user experience is consistent across all touchpoints and the user can change opt-in choices across devices with a single click.
A customer-centric consent helps fight consent fatigue, by reducing the number of times the same consent is asked.
Consent experience becomes fully measurable and therefore actionable.
Your First Party ID Graph is the foundation
for the following use cases.
You can see real examples from our customers and how they benefit from our solution.
Onsite
Personalisation
Behavioural Direct Marketing
Targeting in Walled Gardens
Targeting in the
Open Web
EN 
EN 
DE 
ES 
EN 
EN 
DE 
ES