Create a compliant people centric consent experience.
Building an own ID graph gives brands and publishers the option to move from device (client-side) to people centric consent management (server-side).
Consent based on people rather than devices browsers can deliver an uplift of opt-in rates by 10%.
The user experience is consistent across all touchpoints and the user can change opt-in choices across devices with a single click.
A customer-centric consent helps fight consent fatigue, by reducing the number of times the same consent is asked.
Consent experience becomes fully measurable and therefore actionable.
Your First-Party ID Graph is the foundation
for the following use cases.
You can see real examples from our customers and how they benefit from our solution.
Build your First-Party
ID Graph.
Onsite
Personalisation.
Behavioural Direct Marketing.
Targeting in Walled Gardens.
Targeting in the
Open Web.
