Solving the challenges of personalisation
Why are companies struggling with personalisation?
Personalising experiences is where the battles for customers will be won and lost, helping advance customer relationships and fulfilling customer expectations of a personalised experience. Although 90% of marketers see a lift from personalisation efforts and 70% of marketers see strong impact with better customer relationships, only 32% of marketers believe they are getting personalisation right. They face a number of challenges not addressed by their current marketing stacks.
Our mission is to truly connect people, brands and media owners
We believe a true connection is built upon explicit consent and grows over time because of the unique value it provides to all parties. Those connections will be the foundation for people-based marketing at scale, tailoring content and conversations to individuals rather than to segments and providing an opportunity for two-way communication.
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