Blog

Learn the latest trends and news in the digital marketing industry in a world without third-party cookies and changeable environment.

Examples from the retail, telecommunication, leisure and travel, insurance and banking industry will help you to understand the importance of owning your own identity graph. We have elaborated also some examples that show you how recovering abandoned carts and engaging new audiences with personalised messages increase conversion in marketing. Your marketing spend make sense when you have solved identity.

Featured

How to Reduce Marketing Costs with First-Party Data.
By Sibilla Ponzoni
30th April 2025
Achieving Measurable Results with a Data-Driven Marketing Strategy.
By Sibilla Ponzoni
12th February 2025
How to Improve Customer Journey and Attribution with an ID Graph.
By Sibilla Ponzoni
4th February 2025
Boost Customer Loyalty Directly with Onsite Marketing.
By Sibilla Ponzoni
24th January 2025
Your Guide to Integrating First-Party Data Into Your 2025 MarTech Strategy.
By Sibilla Ponzoni
17th December 2024
Cross-Domain Customer Journeys through ID Stitching or ID Graphs?
By Dirk Rohweder
9th December 2024
Omnichannel Marketing: An Approach to a Consistent Customer Experience.
By Sibilla Ponzoni
10th October 2024
Strategies for Targeted Customer Engagement with Personalised Ads.
By Sibilla Ponzoni
8th October 2024
Google's Backtrack on Depreciation of Third-Party Cookies: Why First-Party Data is Still Crucial
By Sibilla Ponzoni
27th August 2024
Adapt or Fail: What the Cookieless Future holds for Digital Marketing.
By Sibilla Ponzoni
30th July 2024
Enhancing the customer experience through personalisation.
By Ben McDermott
10th July 2024
Web Analytics: How an ID-Graph Can Power Google Analytics 4.
By Dirk Rohweder
5th July 2024
Utilising an ID-Graph to enhance customer identification.
By Dirk Rohweder
17th June 2024
Tracking in the "Cookieless Future": How does it work?
By Dirk Rohweder
11th June 2024
How to collect customer data on your website in compliance with GDPR.
By Dirk Rohweder
11th June 2024
Why First Party data is now more relevant than ever.
By Sibilla Ponzoni
4th June 2024
Efficient & Secure: Personalised Marketing with Teavaro & Utiq.
By Dirk Rohweder
9th April 2024
How to capture customer data and use it efficiently?
By Dirk Rohweder
19th March 2024
Increase Customer Engagement through Smart Use of Customer Profiles
By Dirk Rohweder
10th March 2024
The Ideal First Party Data Strategy in a “Cookieless Future“
By Dirk Rohweder
7th March 2024
Why is first party identity resolution so important?
By Dirk Rohweder
11th January 2024
Trigger email marketing in your customer journey.
By Dirk Rohweder
20th November 2023
Data protection is constantly evolving.
By Dirk Rohweder
2nd November 2023
How to build an identity graph?
By Dirk Rohweder
19th October 2023
Data Privacy Continues to Drive Growth.
By Ben McDermott
5th September 2023
Customer identification made easy with identity resolution.
By Dirk Rohweder
17th August 2023
A Perfect Match: CDPs and the Insurance Sector.
By Daniel Meyer
3rd August 2023
What Will the World Look Like Without Third-Party Cookies?
By Dirk Rohweder
3rd August 2023
How to optimally increase the conversion rate in e-commerce?
By Dirk Rohweder
18th July 2023
How to increase conversion rate? Steps to boost sales.
By Dirk Rohweder
10th July 2023