Blog

Learn the latest trends and news in the digital marketing industry in a world without third-party cookies and changeable environment.

Examples from the retail, telecommunication, leisure and travel, insurance and banking industry will help you to understand the importance of owning your own identity graph. We have elaborated also some examples that show you how recovering abandoned carts and engaging new audiences with personalised messages increase conversion in marketing. Your marketing spend make sense when you have solved identity.

Featured

Your Guide to Integrating First-Party Data Into Your 2025 MarTech Strategy

By Sibilla Ponzoni

17th december 2024

Cross-Domain Customer Journeys through ID Stitching or ID Graphs?

By Dirk Rohweder

09th december 2024

Omnichannel Marketing: An Approach to a Consistent Customer Experience

By Sibilla Ponzoni

10th october 2024

Strategies for Targeted Customer Engagement with Personalised Ads

By Sibilla Ponzoni

08th october 2024

Adapt or Fail: What the Cookieless Future holds for Digital Marketing

By Sibilla Ponzoni

30th july 2024

Enhancing the customer experience through personalisation

By Ben McDermott

10th july 2024

Google's Backtrack on Depreciation of Third-Party Cookies: Why First-Party Data is Still Crucial

By Sibilla Ponzoni

27th august 2024

Web Analytics: How an ID-Graph Can Power Google Analytics 4

By Dirk Rohweder

05th july 2024

Utilising an ID-Graph to enhance customer identification

By Dirk Rohweder

18th jun 2024

Why First Party data is now more relevant than ever

By Sibilla Ponzoni

10th jun 2024

How to collect customer data on your website in compliance with GDPR

By Dirk Rohweder

10th jun 2024

Tracking in the "Cookieless Future": How does it work?

By Dirk Rohweder

10th jun 2024

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CONSUMER RELATIONSHIPS

more blog posts >>>

heroe blog: Increase Customer Engagement through Smart Use of Customer Profiles

Increase Customer Engagement through Smart Use of Customer Profiles

Dirk Rohweder

email trigger marketing

Trigger email marketing in your customer journey

Dirk Rohweder

conversion in digital marketing. How to increase the conversion rate in e-commerce

How to optimally increase the conversion rate in e-commerce?

Dirk Rohweder

CUSTOMER EXPERIENCE

more blog posts >>>

Personalised Marketing: An Efficient and Secure Strategy

Efficient & Secure: Personalised Marketing with Teavaro & Utiq

Dirk Rohweder

blog: How to capture customer data and use it efficiently?

How to capture customer data and use it efficiently?

Dirk Rohweder

heroe blog: Increase Customer Engagement through Smart Use of Customer Profiles

Increase Customer Engagement through Smart Use of Customer Profiles

Dirk Rohweder

CUSTOMER IDENTIFICATION

more blog posts >>>

Personalised Marketing: An Efficient and Secure Strategy

Efficient & Secure: Personalised Marketing with Teavaro & Utiq

Dirk Rohweder

blog: How to capture customer data and use it efficiently?

How to capture customer data and use it efficiently?

Dirk Rohweder

heroe blog: Increase Customer Engagement through Smart Use of Customer Profiles

Increase Customer Engagement through Smart Use of Customer Profiles

Dirk Rohweder

AD TECH

more blog posts >>>

Cookieless future Teavaro third party cookies

What Will the World Look Like Without Third-Party Cookies?

Dirk Rohweder

CATEGORIES

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AdTech

Customer Engagement

Data Privacy

Identity Resolution

Martech

Personalised Marketing: An Efficient and Secure Strategy

Efficient & Secure: Personalised Marketing with Teavaro & Utiq

By Dirk Rohweder

blog: How to capture customer data and use it efficiently?

How to capture customer data and use it efficiently?

By Dirk Rohweder

heroe blog: Increase Customer Engagement through Smart Use of Customer Profiles

Customer Engagement

Increase Customer Engagement through Smart Use of Customer Profiles

By Dirk Rohweder

The Ideal First Party Data Strategy in a “Cookieless Future“

Identity Resolution

The Ideal First Party Data Strategy in a “Cookieless Future”

By Dirk Rohweder

Importance of first party identity resolution

Identity Resolution

Why is first party identity resolution so important?

By Dirk Rohweder

11 January 2024

email trigger marketing

Customer Engagement

Trigger email marketing in your customer journey

By Dirk Rohweder

20 November 2023

Data protection is constantly evolving

Data protection is constantly evolving

By Dirk Rohweder

02 November 2023

building an identity graph

Identity Resolution

How to build an identity graph?

By Dirk Rohweder

19 October 2023

data privacy drive growth

Data Privacy Continues to Drive Growth

By Ben McDermott

05 September 2023

identity resolution: Activate audiences into the open internet with

Identity Resolution

Customer identification made easy with identity resolution

By Dirk Rohweder

Customer Data Platforms in the insurance sector

A Perfect Match: CDPs and the Insurance Sector

By Daniel Meyer

Cookieless future Teavaro third party cookies

What Will the World Look Like Without Third-Party Cookies?

By Dirk Rohweder

conversion in digital marketing. How to increase the conversion rate in e-commerce

Customer Engagement

How to optimally increase the conversion rate in e-commerce?

By Dirk Rohweder

conversion in digital marketing. Steps to boost sales conversion rate

Customer Engagement

How to increase conversion rate? Steps to boost sales

By Dirk Rohweder

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