Blog
Learn the latest trends and news in the digital marketing industry in a world without third-party cookies and changeable environment.
Examples from the retail, telecommunication, leisure and travel, insurance and banking industry will help you to understand the importance of owning your own identity graph. We have elaborated also some examples that show you how recovering abandoned carts and engaging new audiences with personalised messages increase conversion in marketing. Your marketing spend make sense when you have solved identity.
Featured
2026: The Year Real-Time Identity Becomes Marketing’s New Operating System
By Sibilla Ponzoni
11th December 2025
Identity instead of Illusion: Why AI in Marketing Fails Without First-Party Identity
By Daniel Meyer
9th December 2025
Real-Time Identity for Telcos: Why Acting Now Defines the Next Decade
By Sibilla Ponzoni
10th November 2025
Blink Speed Personalisation: Why 200 ms Is the New Moment of Truth.
By Sibilla Ponzoni
10th October 2025
24-Hour Identity Graph: From First Tag to Live Audiences.
By Sibilla Ponzoni
18th September 2025
Plug and Play Personalisation: Instant Activation Without a CDP.
By Sibilla Ponzoni
7th September 2025
Own Identity, Own Growth: Why First-Party IDs Trump Walled Gardens.
By Sibilla Ponzoni
1st August 2025
AI ROI Starts With Identity: Build an AI-Ready Data Foundation.
By Sibilla Ponzoni
28th July 2025
The Martech Stack Is Overcrowded. But Identity Isn’t Optional.
By Sibilla Ponzoni
7th July 2025
Marketing Waste Is a Choice. And It's One You Can Stop Making.
By Sibilla Ponzoni
20th June 2025
Why Login Rates Are Killing Your Personalisation - What To Do Instead?
By Sibilla Ponzoni
12th June 2025
First-Party Data + Real-Time ID: Boost Retail Growth and ROAS.
By Sibilla Ponzoni
3rd June 2025
Achieving Measurable Results with a Data-Driven Marketing Strategy.
By Sibilla Ponzoni
12th February 2025
How to Improve Customer Journey and Attribution with an ID Graph.
By Sibilla Ponzoni
4th February 2025
Boost Customer Loyalty Directly with Onsite Marketing.
By Sibilla Ponzoni
24th January 2025
Your Guide to Integrating First-Party Data Into Your 2025 MarTech Strategy.
By Sibilla Ponzoni
17th December 2024
Omnichannel Marketing: An Approach to a Consistent Customer Experience.
By Sibilla Ponzoni
10th October 2024
Strategies for Targeted Customer Engagement with Personalised Ads.
By Sibilla Ponzoni
8th October 2024
Google's Backtrack on Depreciation of Third-Party Cookies: Why First-Party Data is Still Crucial
By Sibilla Ponzoni
27th August 2024
Adapt or Fail: What the Cookieless Future holds for Digital Marketing.
By Sibilla Ponzoni
30th July 2024
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