How to capture customer data and use it efficiently?
How to capture customer data and use it efficiently? Data is the gold of the 21st century. Customer data-supported marketing is more important today than ever before. Why? Because it…
Increase Customer Engagement through Smart Use of Customer Profiles
Increase Customer Engagement through Smart Use of Customer Profiles In the age of digitalisation, customer engagement is more than just a buzzword; it's a critical factor for a company's success. How can…
The Ideal First Party Data Strategy in a “Cookieless Future”
The Ideal First Party Data Strategy in a “Cookieless Future“The future of customer data collection is facing a significant change as the use of Third Party Cookies is increasingly restricted.…
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