How to capture customer data and use it efficiently?
How to capture customer data and use it efficiently? Data is the gold of the 21st century. Customer data-supported marketing is more important today than ever before. Why? Because it…
How to capture customer data and use it efficiently? Data is the gold of the 21st century. Customer data-supported marketing is more important today than ever before. Why? Because it…
Increase Customer Engagement through Smart Use of Customer Profiles In the age of digitalisation, customer engagement is more than just a buzzword; it's a critical factor for a company's success. How can…
The Ideal First Party Data Strategy in a “Cookieless Future“The future of customer data collection is facing a significant change as the use of Third Party Cookies is increasingly restricted.…
Identity resolution Share The Essentials in Brief In an increasingly digitalised world where data privacy is becoming more and more significant, and third-party identity resolution graphs and cookies are falling…
DATA PRIVACY Share The Essentials in Brief Many are already irked by the topic of cookies. This is unsurprising since the synchronisation of third-party cookies has been viewed as a…
IDENTITY RESOLUTION Split The Essentials in Brief In today's era of digital marketing, understanding how to build an identity graph is crucial to better comprehend customers and develop successful marketing…
IDENTITY RESOLUTION Split The Essencial in Brief You're involved in online retail and know how vital it is to identify your customers across various touchpoints and meaningfully link their data.…
ADTECH Split Key points summary The term " cookieless world " does not describe a future completely without cookies, but simply the removal of third-party cookies. Even without third-party cookies,…
CONSUMER ENGAGEMENT Split Key points summary Well implemented Identity Resolution measures can significantly increase the conversion rate. In some cases, optimisations for the advertising budget of 20 - 50 percent…