Customer identification made easy with identity resolution

by Dirk Rohweder

Split

The Essencial in Brief

You're involved in online retail and know how vital it is to identify your customers across various touchpoints and meaningfully link their data.
Customer identification plays a crucial role in developing a deeper understanding of your target audience and implementing personalised marketing strategies. Yet, you often face challenges.
The use of third-party identifiers is being hampered by increasing restrictions, and you want to find an independent solution that helps you effectively identify your customers and prospects.

Here’s where Teavaro comes into play with its powerful software solution “Identity Resolution“.

The problem: customer identification in online retail

In today’s digital world, there are numerous channels and devices through which customers interact with your business.

From the webshop to social media to the mobile app – your customers use various touchpoints to connect with you. In doing so, they leave valuable traces and data that you want to use to gain a comprehensive picture of your customers and create personalised offers.

However, the problem is that these data are often stored in different silos and are not linked. As a result, you may not have a clear view of your customers and cannot identify them unequivocally.

This leads to inefficient marketing campaigns, lower conversions, and a reduced Return on Advertising Spend (ROAS).

Therefore, effective customer identification is essential to make optimal use of your marketing expenditure and achieve higher ROAS.

The solution: Customer identification with Teavaro identity resolution

Here’s where Teavaro’s Identity Resolution comes into play.

This innovative software solution helps you identify your customers across all touchpoints and meaningfully link their data.

Thanks to true cross-domain, cross-device, and cross-channel identity resolution, it is possible to create a holistic picture of your customers. Identity Resolution enables you to merge all your customer data fragments into a consolidated profile, regardless of the channel or device they use.

A significant advantage of Teavaro’s Identity Resolution is its independence from third-party identifiers. These identifiers are increasingly subject to restrictions and can be influenced by platforms and privacy policies.

Teavaro enables you to perform a first-party identifier match with third parties, thereby sensibly supplementing your customer data.

This privacy-compliant method allows you to create a richer customer profile and specifically conduct personalised marketing campaigns.

The advantages of identity resolution for your online retail

By using Identity Resolution, numerous benefits are available to you, taking your online retail to the next level:

Personalised customer approach: With a comprehensive picture of your customers, you can create personalised marketing campaigns tailored to their needs. You reach your target audience at the right time and place, thus increasing your conversions. A customised approach to customers leads to higher customer satisfaction and long-term customer loyalty.
Efficient marketing expenditure: Identity Resolution allows you to use your marketing budget more efficiently. Thanks to better identification of your customers, you achieve a higher ROAS. This means that you generate more revenue with the same budget. Effective customer identification is the key to optimal use of your marketing resources.
Compliance and consent management: Teavaro's software solution enables you to manage your customers' consents effectively and comply with privacy policies. You build trust and show your customers that their data is safe with you. Privacy-compliant customer identification is essential to gain your customers' trust and build long-term business relationships.
Customer engagement: With Identity Resolution, you can accompany your customers along the customer journey and provide them with relevant content and offers. This strengthens customer loyalty and promotes long-term business relationships. Customer identification is the key to effective customer retention, allowing you to build a close relationship with your customers.

How Teavaro helps you with customer identification?

Teavaro is your trusted partner when it comes to effective customer identification. Teavaro’s cloud-based software deployment enables you to seamlessly integrate Identity Resolution into your existing system landscape.

Our experts are at your side with comprehensive consultation and work with you to develop customised solutions for your business.

We understand the challenges of online retail and know how crucial it is to optimally identify your customers to achieve long-term success.

Let’s work together to optimise your marketing strategies, boost your conversions, and increase your revenue. Teavaro offers you a powerful and effective solution for customer identification in online retail.

Take advantage of Identity Resolution’s benefits to increase your conversions, boost your revenue, and achieve long-term success. Let’s work together to optimise your marketing strategies and better serve your customers.

Schedule a consultation with us today and discover how Teavaro can support you in achieving your goals. With Teavaro’s Identity Resolution, nothing stands in the way of your success in online retail!

Our mission is to truly connect people, brands and media

We believe a true connection is built on explicit consent and grows over time as it offers unique value to all. The resulting relationships will be the foundation for scalable people-based marketing by tailoring content and interactions to individual people, not segments. This makes two-way communication possible.

About the author:

Dirk Rohweder

COO & Co-Founder

Dirk has over 30 years of experience in management positions in IT, telecommunications, consumer goods and consulting, including as CIO of the Paulaner Brewery Group and T-Mobile (UK and Germany).

Since 2012 he has focused on customer data as a strategic asset and basis for omnichannel marketing, data-driven business models, data protection and marketing consent (GDPR).