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TH_Web Analytics- How you can power Google Analytics 4 with your own ID Graph (GA4)

E-BOOK

Web Analytics: How you can power Google Analytics 4 with your own ID Graph (GA4).

In this E-Book we will show you a step by step guide how you can get additional benefits from Google Analytics (GA4) based on your own ID Graph. 

Dirk Teavaro
By Dr. Dirk Rohweder
TH_Google Analytics 4- Identity

WHITE PAPER

Google Analytics 4: Identity and Profile Management.

Good profile management depends on persistence of identifier, deduplication, along with behavioural data and the ability to segment based on user level data across devices and or browsers.

Amal-300px
By Amal Jothiraj
TH_Identity Resolution- The foundation to build

WHITE PAPER

Identity Resolution:
The foundation to build your post cookie MarTech architecture.

The future of marketing is rapidly changing as third-party cookies are disappearing. This leads to a so called “Cookieless World,” where first-party data gains more and more importance. 

Sibilla_1000px
By Sibilla Ponzoni
TH_Identifyng the best solution

WHITE PAPER

Identifying the best solution for the cookieless future of digital marketing in the open internet.

In this white paper we shift attention away from the closed ecosystems of the walled gardens to the open internet. How identity resolution impacts digital marketing.

Ben-950 copia 2

By Ben Mcdermott

TH_Benefits of Identity Resolution

WHITE PAPER

Benefits of Identity Resolution.

 

We explain the concept of identity resolution, its benefits, and how Teavaro can help you to build and leverage your own identity graph.

 

Sibilla_1300px
By Sibilla Ponzoni
TH_Identity Management

WHITE PAPER

Identity Management.

First-party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.

 

 

Dirk Teavaro
By Dr. Dirk Rohweder
TH_A Perfect Match

WHITE PAPER

A Perfect Match.

 

Teavaro Consultant Daniel Meyer unpicks the possible application of Customer Data Platforms (CDPs) in the insurance sector, and what benefits Teavaro can bring to the sector.

Daniel Meyer-300px
By Daniel Meyer
TH_Why you need identity resolution

WHITE PAPER

Why you need identity resolution for paid media optimisation in walled gardens.

In this white paper we shift attention awIn this white paper, we review the capabilities of the walled gardens to provide advertisers with accurate targeting of their customers within their ecosystems. 

Ben-950 copia 2
By Ben Mcdermott