Where telco marketing acts too late.
Telcos know their customers well: in their CRM, billing systems, and network. But in digital channels, much of that knowledge disappears.
Customers research upgrades, check coverage, compare rates, or explore competitors without logging in. Traditional identification relies on cookies or logins, so these interactions seem anonymous, even when they come from existing customers.
The result is structural, not tactical: acquisition investment impacts people you already have, churn signals appear too late, and high-value customers receive generic experiences precisely when their intent is highest.
Why telcos can recognise customers
earlier than others.
Earlier recognition turns invisible intent into something marketing
and CVM teams can actually use.
Telcos don’t struggle with identity because they lack systems.
They struggle because identity spans networks, brands, and platforms and changing it often implies large IT programmes.
Teavaro is designed to avoid that trap.
What this means in practice:
• No re-platforming of CRM, billing, CVM, or marketing systems.
• No requirement to centralise customer data.
• Activation starts with a small number of high-value use cases.
• Scope expands only after value is proven.
Trusted by leading telecom operators:
From Network Signal to Usable Customer Context.
When a customer accesses digital properties over the network, their identity is resolved in real time and becomes immediately usable, without the need for login. The customer context flows into existing systems precisely when action is possible.
The Marketing Identity Hub connects three elements that telcos already have and makes them usable in real time:
Network signals
Consent identifiers for mobile and fixed networks.
Digital touchpoints
Web, app, and service interactions before login.
Customer Systems
CRM, billing, CVM, analytics, and marketing tools.
Estimate your potential impact.
Every telco environment is different. We use a dedicated telecom calculator to estimate how earlier customer recognition could improve acquisition efficiency, reduce churn, and increase customer lifetime value in your setup.
The model is based on real world operator environments and provides realistic order of magnitude estimates, not sales forecasts.
Together, we estimate:
• How many known customers currently appear anonymous before logging in.
• The potential reduction in wasted acquisition spend.
• Earlier visibility into churn and upsell intent.
Built for how telcos actually operate:
Multi brand recognition
Recognise customers across main brands, sub brands, and value brands, without third-party cookies.
Works across fragmented systems
No need to consolidate CRM, billing, and CVM platforms first. The Hub sits on top and links identities deterministically.
Household-level view by default
Automatically group profiles sharing a home connection enabling household-aware offers and fixed–mobile convergence.