Customer recognition
powered by the network.

It significantly increases how many customers can be reliably recognised across digital channels beyond what login-based methods can achieve.

Traditional digital identity relies primarily on login-based identification, sometimes complemented by offline, IP-based stitching in data warehouses. These approaches are limited when customers are not consistently logged in, identifiers are short-lived, and identity reconciliation happens with delay.
Telcos operate at the network level, where customer connections are inherently more stable. By incorporating consented network-level signals into the Marketing Identity Hub, telcos can recognise customers across devices, browsers, and sessions even when they are not logged in, as long as consent is in place and customers access digital services via the telco network.
This leads to consistently higher recognition rates on web and app environments, enabling earlier personalisation, cleaner attribution, and more effective customer base management than web-only identity approaches.

It integrates natively with telco network signals while fitting cleanly into existing digital, CVM, and backend systems.

The Marketing Identity Hub is designed to ingest identity signals from both digital touchpoints (web, app, backend systems) and telco network environments. For mobile and fixed networks, this includes secure, consent-driven network identifiers that can be linked to digital behaviour in real time.
Together with your network engineering teams, we assess whether existing capabilities—such as header enrichment or subscriber ID APIs—can be used to enable deterministic customer recognition across your networks. Integration is server-side and enterprise-grade, avoiding intrusive changes to core network systems.
This approach enables:
* Personal-level recognition on mobile networks.
* Household-level recognition on fixed networks.
* Consistent customer recognition whenever users access digital services through your networks.
All identification remains deterministic, consent-driven, and privacy-safe extending recognition well beyond what login-only or web-based methods can deliver.

Yes. Network identity can be linked to existing customer and CVM systems through deterministic identifiers.

Telcos already maintain rich customer data across CRM, billing, CVM, and service platforms. The Marketing Identity Hub acts as a unifying layer that links network-level identifiers with existing customer IDs in a controlled, deterministic way. This allows digital behaviour to be connected back to contractual customers without duplicating systems or rebuilding data models enabling CVM teams to operate with a more complete, real-time customer view.

By recognising the same customer consistently across digital and physical touchpoints.

Telco customer journeys span far beyond marketing channels. Customers move between apps, websites, service portals, contact centres, and physical stores often within the same lifecycle. The Marketing Identity Hub links these interactions through deterministic identity signals, allowing customers to be recognised as the same person across channels. This enables more consistent experiences, better service continuity, and more accurate attribution across the full telco journey not just digital marketing touchpoints.

By making customer behaviour visible earlier and more consistently across touchpoints.

Retention and base management depend on recognising early signals research behaviour, service interactions, or changes in usage before customers churn or downgrade. Network-level identity allows telcos to connect these signals across channels and sessions, even when customers are not logged in. This enables CVM teams to act earlier, personalise offers more accurately, and measure impact more reliably, improving lifetime value rather than focusing solely on acquisition efficiency.

Teavaro acts as the identity graph and real-time activation layer on top of Utiq network signals.

When consuming Utiq identity, the Marketing Identity Hub ingests consented Utiq identifiers and links them deterministically with first-party digital and customer data across app, web, and backend systems. Integration builds on existing Utiq network signals and does not require intrusive changes to core network infrastructure.
By layering Teavaro on top of Utiq, telcos can maintain a stable, pseudonymous identifier for their own customer base as long as customers remain active and consent is in place rather than relying on short refresh cycles alone. Teavaro manages identity resolution, lifecycle management, and real-time activation, making Utiq signals immediately usable across marketing, analytics, and data platforms.
This allows telcos to operationalise Utiq identity for their own use cases and activation needs without building or maintaining custom identity infrastructure themselves.

You can operate your own network-based identity graph and use it as strategic infrastructure, not just for monetisation.

For telcos acting as Utiq ID Providers, Teavaro extends capabilities well beyond monetising network identity alone. The Marketing Identity Hub enables ID Providers to build and operate a dedicated, deterministic identity graph based on consented network-level signals—linked in real time to digital behaviour and existing customer data.
This allows ID Providers to:
* Maintain stable, pseudonymous identifiers for their own customer base, as long as customers remain active and consent is in place.
* Link network identity with app, web, and backend interactions to create a unified customer view.
* Activate identity in real time across marketing, analytics, and data platforms.
* Support advanced monetisation use cases, such as audience activation and data enrichment.
By doing so, ID Providers move from supplying network signals to owning and operating a full identity and activation layer turning network identity into a long-term strategic asset rather than a transactional capability.
 

Yes. The identity graph is owned by the telco and can support multiple use cases.

The Marketing Identity Hub is not limited to marketing activation. Telcos fully own and control the identity graph, which can be used across analytics, personalisation, CVM, service optimisation, and future AI initiatives. Because the graph is deterministic, transparent, and consent-driven, it can serve as long-term identity infrastructure rather than a campaign-specific tool.
 

Privacy, consent, and regulatory compliance are enforced by design.

All identity resolution is deterministic, first-party, and based on explicit user consent. Consent signals govern which identifiers can be used, how identities are linked, and where data can be activated. The Marketing Identity Hub supports GDPR, ePrivacy, and telecom-specific regulatory requirements, with full transparency, auditability, and lifecycle management. This ensures telcos can operate network-level identity confidently within strict legal and contractual frameworks.