Blog
Learn the latest trends and news in the digital marketing industry in a world without third-party cookies and changeable environment.
Examples from the retail, telecommunication, leisure and travel, insurance and banking industry will help you to understand the importance of owning your own identity graph. We have elaborated also some examples that show you how recovering abandoned carts and engaging new audiences with personalised messages increase conversion in marketing. Your marketing spend make sense when you have solved identity.
Featured
Blink Speed Personalisation: Why 200 ms Is the New Moment of Truth.
By Sibilla Ponzoni
10th October 2025
24-Hour Identity Graph: From First Tag to Live Audiences.
By Sibilla Ponzoni
18th September 2025
Plug and Play Personalisation: Instant Activation Without a CDP.
By Sibilla Ponzoni
7th September 2025
Own Identity, Own Growth: Why First-Party IDs Trump Walled Gardens.
By Sibilla Ponzoni
1st August 2025
AI ROI Starts With Identity: Build an AI-Ready Data Foundation.
By Sibilla Ponzoni
28th July 2025
The Martech Stack Is Overcrowded. But Identity Isn’t Optional.
By Sibilla Ponzoni
7th July 2025
Marketing Waste Is a Choice. And It's One You Can Stop Making.
By Sibilla Ponzoni
20th June 2025
Why Login Rates Are Killing Your Personalisation - What To Do Instead?
By Sibilla Ponzoni
12th June 2025
First-Party Data + Real-Time ID: Boost Retail Growth and ROAS.
By Sibilla Ponzoni
3rd June 2025
Achieving Measurable Results with a Data-Driven Marketing Strategy.
By Sibilla Ponzoni
12th February 2025
How to Improve Customer Journey and Attribution with an ID Graph.
By Sibilla Ponzoni
4th February 2025
Boost Customer Loyalty Directly with Onsite Marketing.
By Sibilla Ponzoni
24th January 2025
Your Guide to Integrating First-Party Data Into Your 2025 MarTech Strategy.
By Sibilla Ponzoni
17th December 2024
Cross-Domain Customer Journeys through ID Stitching or ID Graphs?
By Dirk Rohweder
9th December 2024
Omnichannel Marketing: An Approach to a Consistent Customer Experience.
By Sibilla Ponzoni
10th October 2024
Strategies for Targeted Customer Engagement with Personalised Ads.
By Sibilla Ponzoni
8th October 2024
Google's Backtrack on Depreciation of Third-Party Cookies: Why First-Party Data is Still Crucial
By Sibilla Ponzoni
27th August 2024
Adapt or Fail: What the Cookieless Future holds for Digital Marketing.
By Sibilla Ponzoni
30th July 2024
Enhancing the customer experience through personalisation.
By Ben McDermott
10th July 2024
Web Analytics: How an ID-Graph Can Power Google Analytics 4.
By Dirk Rohweder
5th July 2024
How to collect customer data on your website in compliance with GDPR.
By Dirk Rohweder
11th June 2024
Efficient & Secure: Personalised Marketing with Teavaro & Utiq.
By Dirk Rohweder
9th April 2024
Increase Customer Engagement through Smart Use of Customer Profiles
By Dirk Rohweder
10th March 2024
The Ideal First Party Data Strategy in a “Cookieless Future“
By Dirk Rohweder
7th March 2024
Customer identification made easy with identity resolution.
By Dirk Rohweder
17th August 2023
What Will the World Look Like Without Third-Party Cookies?
By Dirk Rohweder
3rd August 2023
How to optimally increase the conversion rate in e-commerce?
By Dirk Rohweder
18th July 2023
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