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Learn the latest trends and news in the digital marketing industry in a world without third-party cookies and changeable environment.

Examples from the retail, telecommunication, leisure and travel, insurance and banking industry will help you to understand the importance of owning your own identity graph. We have elaborated also some examples that show you how recovering abandoned carts and engaging new audiences with personalised messages increase conversion in marketing. Your marketing spend make sense when you have solved identity.

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Achieving Measurable Results with a Data-Driven Marketing Strategy
By Sibilla Ponzoni
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12th February 2025
How to Improve Customer Journey and Attribution with an ID Graph
By Sibilla Ponzoni
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04th February 2025
Boost Customer Loyalty Directly with Onsite Marketing
By Sibilla Ponzoni
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24th January 2025
Your Guide to Integrating First-Party Data Into Your 2025 MarTech Strategy
By Sibilla Ponzoni
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17th December 2024
Omnichannel Marketing: An Approach to a Consistent Customer Experience
By Sibilla Ponzoni
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10th October 2024
Strategies for Targeted Customer Engagement with Personalised Ads
By Sibilla Ponzoni
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08th October 2024
Google's Backtrack on Depreciation of Third-Party Cookies: Why First-Party Data is Still Crucial
By Sibilla Ponzoni
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27th August 2024
Adapt or Fail: What the Cookieless Future holds for Digital Marketing
By Sibilla Ponzoni
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30th July 2024
Why First Party data is now more relevant than ever
By Sibilla Ponzoni
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04th June 2024

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